Hey Stranger

Celine Wang

Social connection is a fundamental human need, especially in our post-pandemic world today. When we take the time to reflect and have meaningful conversations, our connection muscles are strengthened. The best conversations are a result of learning about the stuff below “surface level”—a person’s stories, aspirations, fears and more. This process requires some vulnerability and compassion which many of us lack. The saying, “hey stranger,” is used to greet someone whom you haven’t connected with in some time. This project serves as a starting point for doing so.
Hey Stranger encourages social connection, self-reflection and better conversations by engaging people with thought provoking questions. By combining secondary research and elements of user experience design, the final outcomes are: a brand identity, a responsive website where people can access resources for connection and promotional materials that serve as a proof of concept for this project on a grander scale.