GD THESIS 2022
Branding in baseball is one of the most important aspects of the game. A well-branded
team helps to create a bond within the organization. A team name can have ties to the
area, which strengthens the relationship of the team and the surrounding community.
The Diamond League is a brand new independent minor league. Included in this league are six teams, each home to one of the fastest growing cities in the US. Through my research into each city, I created team names and corresponding identity designs. The six teams in the league are Concord Swallowtails, Lafayette Crawfish, Las Vegas Dust Devils, Provo Iguanodons, Temecula Rainbow Trout and The Woodlands Termites. This project highlights the development of each team’s branding, including logos, hat designs, jersey designs and a website design.